How we created modern art to sell cufflinks
REGGIE LONDON SERVICES
Aquascutum The classic English luxury brand with high fashion and a range of luxury accessories.
Brief Create a marketing campaign for the discerning luxury market with the established strapline 'The Art of Giving'.
Aquascutum, the classic English luxury brand, famous for its high quality tailoring and for inventing the waterproof raincoat in 1853 also has a range of luxury gifts ranging from sterling silver cufflinks to woven silk ties.
For such a select and discerning market, Reggie London created a series of brochures that aligned the brand with fine art, echoing the stapline The Art of Giving.
The Aquascutum products are shown alongside artworks in the style of famous modern artists from Rothko to Bridget Riley. All artworks were created in-house by Reggie London illustrators using the seasonal colours of the Aquascutum range. The illustrations were created so as not to infringe copyright but to evoke the styles of the famous artists.
The successful brochure campaign was originally established by Reggie London in 2005 and continues to the present day.
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