How we used cows to sell fine dining
REGGIE LONDON SERVICES
BRAND STRATEGY & IDENTITY
ADVERTISING CAMPAIGN FOR PRESS
EMAIL & SOCIAL MEDIA CAMPAIGN
The Petersham One of the finest independently owned hotels in the south east with stunning views across the Thames and beautiful guest rooms.
Brief Create a brand identity and a marketing campaign for press and online.
The luxury Petersham Hotel with its commanding view of the River Thames in Richmond is one of the finest hotels in the home counties. Being family owned, The Petersham has an excellent reputation for its individual approach and Reggie London has worked for over a decade on its brand strategy, identity and communications.
The brand identity features a logo based on a key architectural feature of the Victorian building and a pattern derived from Turner's painting of the view across the Thames.
The identity system has been rolled out across a variety of items from Champagne and wine labels to carpet design, menus and brochures. The website redesign is currently in progress and will feature photography by Reggie London.
An advertising campaign of full page press advertisements, was designed to show the range of the offer from meeting rooms to afternoon tea and from wine tasting to fine dining. To avoid the clichés associated with this sector Reggie took a humorous approach, incongruously mixing images and headlines to produce an attention grabbing campaign.
Reggie London developed a highly successful social media and email campaign promoting meeting rooms to a database of meeting room bookers and PAs.
“For over fifteen years The Petersham Hotel have followed the brand strategy and guidelines originated by Reggie London.
As an expert strategist, Paul Brooking has paid great attention to making sure all creative work is delivered on-brand and to the highest creative standards, whilst aiming to achieve our commercial goals."
Philip Warden, General Manager
Both the press and online campaigns very successful with higher rates of interaction than any previous campaign and increased booking levels for both dining and meeting rooms.
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