Making a difference for people and planet
CIWEM - The Chartered Institute of Water and Environmental Management - has a history dating back to 1895. They offer training and qualifications to their members, setting standards as well as being proactive lobbyists. They represent a diverse range of engineers and corporations who are actively working to create positive change to the environment.
As part of our brand filmmaking process we conducted a workshop with key stakeholders of the organisation to uncover a clear brand personality and agree the key messaging for the film.
It was clear that there needed to be an emphasis on self improvement and collaboration for the greater good. When creating a clear, simple message for the brand we became aware that the personal pronouns 'I' and 'We' both exist within the CIWEM brand name and this became a focus for the films pay-off supported by the defining strapline 'Together'.