BRAND WORKSHOP

BRAND FILM

CIWEM - The Chartered Institute of Water and Environmental Management - has a history dating back to 1895. They offer training and qualifications to their members, setting standards as well as being proactive lobbyists. They represent a diverse range of engineers and corporations who are actively working to create positive change to the environment.

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As part of our brand filmmaking process we conducted a workshop with key stakeholders of the organisation to uncover a clear brand personality and agree the key messaging for the film.

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It was clear that there needed to be an emphasis on self improvement and collaboration for the greater good. When creating a clear, simple message for the brand we became aware that the personal pronouns 'I' and 'We' both exist within the CIWEM brand name and this became a focus for the films pay-off supported by the defining strapline 'Together'.