Putting the spotlight on the audience
Reggie London was commissioned to handle the renaming and rebranding of the world renowned West Yorkshire Playhouse as part of the theatre's £15M redevelopment.
We created the ‘us’ concept to represent the reach of the playhouse into the community of Leeds and its inclusive open-door approach welcoming people regardless of age, circumstance or background.
The rebrand campaign won:
Gold Award at The Corporate Content Awards
Silver Award at the Cannes Corporate Film & TV Festival
Winner of Best Brand Building at the Chartered Institute of Mktg Awards
D&AD Annual: Logo design