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​REGGIE LONDON    

SOMERSET HOUSE

STRAND, LONDON WC2R 1LA

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+44 (0)20 8560 4900

BRAND | IDENTITY | COMMUNICATION

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BRAND  |  IDENTITY  |  COMMUNICATION

Leeds Playhouse

Putting the spotlight on the audience

BRAND STRATEGY

IDENTITY DESIGN

MESSAGING

PRINT COLLATERAL

BRAND FILM

Reggie London was commissioned to handle the renaming and rebranding of the world renowned West Yorkshire Playhouse as part of the theatre's £15M redevelopment. 

We created the ‘us’ concept to represent the reach of the playhouse into the community of Leeds and its inclusive open-door approach welcoming people regardless of age, circumstance or background. 

The rebrand campaign won:

  • Gold Award at The Corporate Content Awards 

  • Silver Award at the Cannes Corporate Film & TV Festival

  • Winner of Best Brand Building at the Chartered Institute of Mktg Awards

  • D&AD Annual:  Logo design 

Design Week review

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