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LONDON HERITAGE QUARTER
A new brand for central London
PLACEMAKING
BRAND STRATEGY
PLACE NAMING
IDENTITY DESIGN
CREATIVE MARKETING CAMPAIGN
BRAND FILMS
WEBSITE
Reggie London was commissioned to research, name and brand a new zone connecting four Business Improvement Districts in central London.
After engagement with stakeholders uniting boards members, we achieved consensus on
the new name and built a distinct brand identity.
The brand was rolled-out online, in a strategic out-of-home campaign collaborating with leading galleries and in a continuing series of films promoting the area.
Take a look at some of our other work
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